Mai Tian 51262A
Effective Design
This panorama taken inside the Guggenheim Museum in New York displays a large collection of artworks in one open space. This exhibition can be viewed close up on the ground floor, but can also be viewed at a distance one floor above. The challenge of this exhibition is to effectively communicate as an organized whole while retaining focus on individual pieces, since there are so many. The design of this layout is effective through elements of color, scale, and space, as well as principles of balance, rhythm, contrast, and unity. The space of exhibition is carefully considered as a whole and as individual artworks as there is a clear bordering around every piece. the darker and larger pieces are separated by lighter, smaller pieces to avoid clusters. There is a gradient of portrait to landscape artworks from left to right, which contributes to rhythm and unity.
Ineffective Design
This card refers to the tragic screw-up at the Oscars Academy Awards in 2017, when the host mistakenly announced La La Land as Best Pictures instead of Moonlight. Most people would immediately blame the person who announced or the person who misplaced the card, but this could’ve been easily avoided if it wasn’t for the ineffectiveness of the design of this card. The purpose of this card is for the host to announce the correct winner to the correct award. Yet, the layout of the design makes it difficult for the host to notice if there was a fault on the card. First of all, the biggest letters presented on this card is “Oscars”, while the smallest letters that are barely visible on the card is “Best Pictures”. Arguably, the most important information on this card should be the award and winner, while “Oscars” merely serves the purpose of a logo and should not be distracting the rest of the information. The lack of consideration for emphasis, layout, and scale of this Oscars card led to the big mistake.
